We help combat sports gyms generate consistent trial signups and membership enquiries using digital marketing systems built specifically for fight gyms.
Online trial enquiries generated
Results after website launch
Website working as a salesperson
Big January, slow June. You can’t predict it, let alone control it. Growth feels like luck more than a system.
Word of mouth built your gym — but you can’t turn it on when you need it. You need enquiries coming in whether you’re on the mats or not.
You’ve got the space, the coaches, and the programming. But the mats aren’t full. That’s direct revenue sitting on the floor.
Someone enquires, you get busy, they don’t hear back fast enough. No follow-up system means good leads quietly walk to the gym down the road.
Coaching, admin, social media, chasing payments — it never ends. There’s no time to think about marketing, let alone build a strategy around it.
It looks okay — but it’s not generating enquiries. Visitors land, look around, and leave. No clear call to action, no trial signup system, no follow-up.
Book a strategy call — we’ll look at your current website and show you exactly where you’re losing enquiries.
5 Star Fight & Fitness came to us with no existing website and limited digital infrastructure. Despite a strong local reputation and active in-person membership base, they were missing a key growth channel — a professional online presence that could convert interest into trial sign-ups.
Online trial enquiries generated
Results after website launch
Ranking on Google for local gym searches
New trial enquiries still coming in
A modern, high-impact website built from scratch to clearly explain the gym, showcase the training environment, and make it easy for visitors to book a trial.
A strong SEO foundation targeting people actively searching for Muay Thai training in the local area.
Clear calls-to-action, simple navigation, and strong messaging designed to move visitors from interest to enquiry.
Regular updates, performance checks, security monitoring and maintenance to keep the website fast, stable and working in the background.
5 Star now has an online system that supports real gym growth. The website generates organic traffic, brings in consistent trial enquiries, ranks on the first page of Google for local Muay Thai searches, and acts like another salesperson working in the background every day.
The website now generates consistent organic traffic and actively supports new member acquisition through trial sign-ups. 5 Star now has an online system that supports real gym growth. The website generates organic traffic, brings in consistent trial sign-ups, ranks on the first page of Google for local Muay Thai searches, and acts like another salesperson working in the background every day.
Founder, Duncanson Digital
I’m a long-time Muay Thai practitioner who has trained in Thailand, England and Australia. I’ve walked into empty gyms, trained under great coaches, and seen first-hand what makes people stay, leave, book a trial, or never come back.
Combined with years of digital marketing experience, that gives me a different understanding of the customer journey. I know what someone is thinking before they enquire, what trust they need to feel, and how to communicate your gym’s value online in a way that actually converts.
Most agencies will take your brief and run a generic campaign. I start by understanding your gym, your coaches, your culture and your members — then build the online system around that.
Most digital agencies will take on any client and run a generic campaign. We start by looking at your existing website — identifying exactly where you’re losing enquiries — then build a strategy specific to your gym, your local market, and your goals.
A focused set of services — all built around getting more trial signups and membership enquiries through the door.
We build mobile-first websites that showcase your coaches, classes, timetable and trial offer clearly, while making it easy for new visitors to enquire.
We create targeted campaigns that put your gym in front of local people who are actively interested in Muay Thai, boxing, BJJ or MMA training.
We build focused landing pages for specific offers, classes or campaigns, designed to turn attention into trial enquiries rather than wasted traffic.
We set up simple systems to capture every enquiry, track where it came from, and help you follow up before potential members choose another gym.
Book a strategy call and we’ll show you how we’d grow your gym with a clear online growth plan
If something’s missing, just ask on the call — we’re completely transparent.
Yes. We keep the process simple, handle the technical setup, and turn your ideas into a working online asset without adding more stress to your plate.
Not always. Some gyms need a full rebuild, while others only need improvements to their current website, landing pages or enquiry flow. We’ll recommend what actually makes sense.
Yes. We can handle the website, landing pages, ads, lead capture and follow-up setup, so you can focus on coaching, classes and running the gym.
Absolutely. You do not need to understand websites, ads or tracking. We explain everything in plain English and make the process as easy as possible.
Most projects can be launched within a few weeks, depending on what needs building and how quickly we can get the right content from you.
Pricing depends on what your gym needs, but we’ll be clear upfront. The goal is to build an online system that pays for itself by bringing in more trial enquiries and members.
Book a strategy call and we’ll show you how we’d help generate more trial signups and membership enquiries for your gym.
